Logo
The Proxima mark turns our nearest stellar neighbour into a lowercase p. Alpha Centauri A and B form the connected body; Proxima Centauri is the smaller copper companion.
Mark · Light surface
Mark · Dark surface
Orbital loading mark
The three bodies orbit Proxima, then settle into the static mark.
Downloads
- proxima-icon.svg — vector, scales to any size.
- proxima-icon-dark.svg — cream and copper for dark surfaces.
- proxima-icon-mono.svg — one-color applications.
- proxima-orbit-loader.json — Lottie loading animation.
- proxima-icon.png — 1024×1024, transparent background.
- og-image.png — 1200×630 social preview.
Don’t
- Change the relative size, angle, or spacing of the three bodies.
- Use an arbitrary accent color for Proxima; use copper or the one-color mark.
- Animate the connected bodies as stretching matter; use the orbital loading motion.
- Pair the mark with a different wordmark.
Colors
Copper is the accent — used sparingly. Most of the system is warm neutrals. The dark theme uses a deeper hearth-and-ash palette tuned to the same accent.
Copper
#D2734F
Primary accent.
Copper-lo
#A8542F
Hover, pressed states.
Copper-hi
#ED9874
Dark-mode accent.
Ink
#1B1815
Body type on light.
Cream
#F2EDE0
Body type on dark.
Paper
#FBF8F1
Light-mode background.
Hearth
#1A1714
Dark-mode background.
Sage
#6E8E5C
Status: operational.
Typography
Display · Instrument Serif
Droids for your team.
Headlines, hero copy. Italic + accent for emphasis.
Body · Geist
Five hundred words a day, edited at four in the morning, the droids quiet, the calendar mapped, the inbox on the right side of zero.
Body copy, UI labels, descriptions.
Mono · JetBrains Mono
ALWAYS YOUR CALL · 09:42 · DRAFT READY
Eyebrows, timestamps, technical labels.
Voice
Warm but confident. Precise. No fluff, no AI-assistant clichés. The full voice document is in the repo as BRAND_VOICE.md. Three quick rules:
- Plural “we” for the team. Singular first-person is fine in product when one specific droid is talking 1:1.
- Verbs first.“Save Changes”, not “Save” or “Save Now”.
- No exclamation marks, no emoji. The dashboard is honest, not eager.
Avoid
- “Platform” — say what it actually is.
- “AI assistant”, “copilot”, “droid army”.
- “She” / “her” — Proxima is a team, not a person.
Naming
- The product is Proxima. Always title-case in body copy.
- The team is the Proxima team or your droids.
- Don’t use proxima.with a period in body copy — that “Proxima.” with the period is the wordmark, kept for the logo lockup and the footer.